Experience

Content Writer & Campaign Manager | Lauren Rose Marketing | 10/2024 - Present
Lauren Rose Marketing provides exceptional marketing content and campaign management services.

  • Manage clients’ paid search and paid social accounts, always finding new ways to increase return on ad spend (ROAS), decrease cost-per-conversion (CPA), and increase conversions.

  • Write marketing content that informs and intrigues readers. Focused on B2B, but I write for B2C clients, too. Skilled at writing newsletters, blog posts, white papers, and case studies.

Senior Marketing Content Manager | Marin Software | 09/2023 - 10/2024
Marin provides marketing automation software that streamlines paid media campaign management.

  • Created product marketing and thought leadership content and distributed it across paid and organic ad channels.

  • Oversaw Marin’s blog, social media accounts, case studies, testimonials, white papers, and marketing videos - improved average LinkedIn post engagement rate by 32% year over year.

  • Managed content for email campaigns. Boosted email engagement by 20% by creating my industry newsletter ‘This Week in Digital’ which summarized all the latest digital marketing news in a fun and engaging way.

  • Consistently improved marinsoftware.com’s organic average position quarter over quarter by up-leveling the quality of content on the blog and optimizing the entire website for SEO.

Senior Customer Engagement Manager (Promoted) | Marin Software | 07/2022 - 09/2023
In my senior role, the majority of my responsibilities remained the same. New responsibilities included managing relationships with top-spending clients, mentoring new hires, and representing Marin at webinars and conferences.

Customer Engagement Manager, Paid Media | Marin Software | 04/2021 - 07/2022

  • Served as a marketing industry expert by consulting with clients on ad strategies across Google, Bing, Meta, and LinkedIn Ads, driving targeted campaign success.

  • Led the development of custom solutions for clients, acting as the liaison between clients and the technical team.

  • Onboarded new clients and managed ongoing client relationships. Managed relationships with four top-spending clients. Consistently maintained an exceptional client retention rate of over 80%.

Enterprise Account Coordinator | 3Q Digital | 07/2019 - 03/2021
3Q Digital (now DEPT) is a national marketing agency specializing in paid search, paid social, and SEO.

  • Managed five different clients’ paid media accounts through campaign creation, bidding strategy, audience targeting, testing, and all other things paid search & paid social using Google Ads, Bing Ads, and Meta Ads Manager.

  • Developed quarterly media plans and managed budgets. Analyzed historical performance and forecasted future outcomes to distribute spend across channels as efficiently as possible.

  • Ran weekly client calls and managed client communications. Maintained an exceptional client retention rate.

Digital Marketing Specialist | Summit Sports | 05/2018 - 06/2019
Summit Sports is an outdoor gear eCommerce company consisting of summitsports.com, ACK.com, skis.com, and more.

  • Wrote and managed ACK’s blog and website content. Optimized all content for SEO.

  • Managed email marketing for ACK.com. Wrote copy, designed graphics, managed contact lists, ran tests, analyzed metrics, and provided performance reports to management.

  • Doubled email marketing sessions and increased email attributed revenue by 50% year over year for ACK.com by improving the messaging, segmentation, and timing of marketing emails.

eCommerce Marketing Coordinator | Samuels Jewelers | 09/2017 - 05/2018
Samuels Jewelers was a national chain of over 200 fine jewelry stores.

  • Led email marketing strategy, designed graphics, wrote copy, and managed contact lists.

  • Drove a 15% lift in email-attributed sales by creating automated email campaigns, such as a welcome series, re-engagement series, and cart abandonment series.

  • Significantly decreased the average email bounce rate by spearheading an initiative to improve deliverability.

Technical Proficiencies

Google Ads, Google Analytics, Bing Ads, Meta Ads, LinkedIn Ads, Amazon Ads, Apple Search Ads, Marketo, Listrak, Mailchimp, Salesforce, Hootsuite, Excel (advanced), SEMRush, Jira, Search Ads 360, Google Search Console, Webflow, Looker Studio, Canva, Photoshop, MarinOne, Squarespace, CapCut

Skills

Marketing content management, storytelling, social media marketing, SEO, campaign management, exceptional writing skills, paid search marketing, paid social marketing, email marketing, client services, project management, website development, working cross-functionally

Education

Bachelors of Business Administration, Marketing @ The University of Texas, Austin