Expert advertising on…
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Microsoft
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Amazon
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Apple Search
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Google • Microsoft • Facebook • Instagram • LinkedIn • Amazon • Apple Search •
I’m a paid media expert with five years of experience managing campaigns. I began my paid media journey at 3Q Digital, a digital marketing agency, where I participated in a three-month Google Ads and Google Analytics training program. Once I passed the training course, I began managing paid search campaigns for clients like LinkedIn and TurboTax. Paid search was interesting, but I wanted to continue to grow, so I learned all about paid social and began managing ACE Fitness’s paid social program, for whom I was able to drive a significant increase in inbound lead volume.
Next, I moved into a Customer Engagement role at Marin Software, an ad-tech company that provides paid media automation software. I acted as a client consultant, helping users audit and optimize their paid media accounts. I worked with over 20 clients during my time at Marin, all with different budgets and needs. Sometimes, I simply gave them advice on how to optimize their campaigns. Other times, I built custom automated solutions for them with the help of Marin’s Solutions Architects. A few of the projects I worked on were published as case studies on Marin’s website, and you can review those below.
No matter your budget, I can help you grow revenue by implementing highly targeted paid search and social ads that actually convert. Sound interesting? Schedule a free consultation so we can discuss your business’s unique needs.
Case studies
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Automated budget management for a paid search agency
I consulted on this client’s account for nearly four years. During that time, cost per acquisition decreased significantly while lead volume cotinuously grew quarter over quarter. This particular case study details a custom budgeting solution that I built.
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Inventory-based bidding for an auctioneer
I worked with this client for two years, consulting on their Google and Bing ad campaigns. This case study outlines a custom solution I developed which updated bids based on the amount of in-stock inventory associated with each ad group.
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Bidding test for a retail client
I consulted on paid search strategy for Sharper Image for two years. Their goal was to improve the efficiency of their Google Shopping campaigns. I ran a thorough A/B test comparing two automated bidding strategies to determine which was more efficient.